PRESS RELEASES
29 January 2007
This years Wheel 'n' Heels community charity event organized by Qatar-based charity, Reach Out To Asia (ROTA), took place on Saturday, January 27th at Aspire Zone (formerly Khalifa Stadium). For the second year, Wheels 'n' Heels was a huge success thanks to a phenomenal level of support and participation.
An estimated 15,000 supporters, volunteers and participants visited Aspire Zone yesterday to join the fun at the annual Wheels 'n' Heels. The event was initiated last year to involve Doha's community in a fun filled event meant to remind the society of the importance of sports and nutrition in order to maintain a healthy lifestyle and promote the message - "Healthy body = Healthy mind".
ROTA thanked the generosity of the title sponsor for the event, Qatar Shell, who supported Wheels 'n' Heels in this capacity for the second year running. Event partners Audi, Al Fardan and Blue Salon, provided competition prizes, along with Doha Golf Club. ConocoPhillips sponsored the Urban Street Artists who demonstrated their aerosol art on an 80' long wall.
ROTA also expressed its thanks to a number of other organizations and individuals for their generous participation, including: Baba Linga, Maria Metri, The Ritz-Carlton Hotel, Doha, City Center Mall, Qtel and the local media who supported our advertising for the event.
"We are very happy with the amount of support we received and the success of Saturday's event and for this we would like to thank all our sponsors and everyone who participated", said Omnia Nour, Director of Reach Out To Asia. "All the celebrities who participated - Majida El Roumie, Ronald de Boer, Karim Alami, Eddy Merckx, Sabri Lamouchie and Nada Zeidan - along with many others, gave their time very generously. They provide wonderful role models for our young people and set an excellent example of living a healthy balanced lifestyle, which was the message this event revolves around," she added.
Almost seventy volunteers worked in a variety of roles throughout the day, some who had volunteered for previous ROTA field trips to Pakistan and Lebanon, but many experiencing the opportunity of being involved with the organization for the first time.

From left: Ronald de Boer, Majida El Roumie, Nada Zeidan and Sabri Lamouchie pictured in the VIP Tent at the Wheels 'n' Heels event.