Generation Amazing: Youth Development through Football in Pakistan | Projects

Generation Amazing: Youth Development through Football in Pakistan

ROTA has always believed that sports are an excellent platform to promote confidence-building, and personal and social development. Building on the excitement of the 2010 World Cup, ROTA and Mercy Corp developed a leadership program using football as the mechanism for delivering the initiative.

With support of Qatar 2022 Bid Committee, ROTA in partnership with Mercy Corps established partnership aimed at improving opportunities for youth to learn about and play football, while also contributing to community development objectives through Generation Amazing project.  This program entails to engage youth and communities from Swat, building local capacity to implement football programs and address pressing social concerns.


Project Facts


Implementing Period: 


March- December 2010


Project Partner:

Mercy Corps



  • Increase opportunities for disadvantaged youth in Pakistan to participate in football by improving access to facilities and training.
  • Harness the power of football to mobilize, educate, and address critical social issues by implementing awareness-raising activities in conjunction with football programming.
  • Select, develop, and mentor 8 “Generation Amazing Ambassadors” through a leadership development program and educational visit to the 2010 World Cup in South Africa.
  • Promote the continued development of football in selected communities by creating sustainable football leagues and annual football festivals.



Direct Beneficiaries: 3000 students

Generation amazing!

Generation amazing!